In the last few years, the crypto and blockchain industry has recorded phenomenal growth. Many businesses and startups are entering the industry that is projected to touch US$ 34 billion by 2026. Are you considering entering the space? And, do you need a digital marketing guide for blockchain and crypto-related business?
Look no further because this digital marketing guide for crypto startups and websites will provide you with the most important online marketing services for the highly-complex financial space. Here are nine key marketing strategies:
1. Website design and development for crypto startups
Before launching any crypto-related operation, it is prudent to develop the website. This will enable visitors to know everything about the business and its main aspects. A well-designed and professional-looking site will give visitors the confidence that the business is genuine. It is also important to take the help of professional web developers and designers as they have the expertise to build the right website for specific types of crypto startups. The website for a crypto mining startup will be completely different from a crypto news website or a crypto mining hardware site. Make sure the website is optimized for mobile devices and loads fast. It must have high-quality content as well as reviews, case studies, videos, podcasts, and media coverage as social proof.
SEO for crypto businesses is a little tough but extremely effective. A well-executed SEO strategy can help crypto websites rank at the top of search engine results and drive massive traffic. It is crucial to focus on technical and on-page SEO as the website’s performance depends on this. Conduct keyword research to know the specific keywords the target customers are looking for. Create high-quality content, blog posts and get backlinks from authoritative websites. Take the help of a trustworthy and highly-expert digital marketing firm as most SEO companies take a lot of time to deliver results and some of them use black hat techniques.
3. Online reputation management
As crypto is at a nascent stage, a majority of people are yet to trust the companies that deal with it. Some businesses take advantage of this and look for ways to spoil the image of their competitors. Therefore, crypto startups must know what people are talking about them on the internet and find out ways to build their reputation. This is where the role of a digital marketing company that has considerable experience and expertise in online reputation management comes in handy. Online reputation management protects companies from negative publicity and helps them create a favorable brand image.
4. Social media marketing
Thanks to thought leaders and famous personalities such as tech tycoon Elon Musk, cryptocurrencies, NFTs, and other crypto assets are generating a lot of buzz on social media. Many users are following crypto news and developments and some have started investing in various blockchain currencies. Top social media platforms provide excellent opportunities for crypto startups to promote their brand and services. Create profiles on leading social networks and build a following. Leverage LinkedIn to generate more business-to-business leads and share valuable content. Use Twitter and Facebook to share the latest updates and news about the business and its journey. Appoint a trustworthy digital marketing firm to carry out social media marketing for your crypto business venture.
5. Press releases
Creating and posting press releases is an effective off-page SEO strategy that enables prospective customers to know about a crypto business. Be it launching a new crypto service or announcing a recent update, press releases can help startups communicate all types of news and increase their visibility on the internet. There are many crypto PR agencies such as
- Guerilla Buzz
- Token Agency
Reputable online press release firms such as PR Newswire and Businesswire also allow crypto startups to publish releases.
6. Email marketing
Email marketing entails sending emails to prospective customers or interested people who gave their consent or signed up for the service. It is an immensely effective marketing strategy for crypto startups and companies as the recipients have already shown their interest to receive the emails. As cryptocurrencies and blockchain are complex subjects, an efficient marketing campaign can educate the readers with a wide variety of content and keep them informed on the latest developments. Cryptocurrency information websites and crypto payment processing companies can use the strategy to make the audience aware of the latest news on cryptocurrencies and the launch of new products or services.
7. Pay-per-click advertising
Pay-per-click advertising is one more useful cryptocurrency marketing strategy that can complement a well-crafted SEO campaign. It comprises advertisements, banners, videos, and more on Google Ads, Twitter Ads, Facebook for Business, LinkedIn, and other popular websites. These ads can drive massive traffic to the websites and result in more conversions. PPC is also suitable for a startup as it involves fewer costs compared to many other marketing strategies. Crypto businesses will only have to pay for the clicked ads and not for placing the advertisement.
8. Influencer and affiliate marketing
The influencer marketing technique is fast gaining popularity in the crypto space. Many startups and businesses are leveraging the power of crypto influencers to promote their brands and market their services. When famous influencers speak about a brand or promote their services, they introduce it to thousands, or millions, of their followers. In affiliate marketing, anyone can market a crypto business and its services for a certain commission.
9. Track analytics and KPIs
Use online tracking tools to track analytics. Some good analytics tracking tools are:
- Google Analytics
- Google Search Console
- AWR Cloud
Also, track several key performance indicators such as:
- Bounce rate
- Click-through rate
- Time spent on your website
- Number of followers on social media
- Total subscribers on YouTube
Finally, it may be concluded
The rising popularity of the crypto and blockchain industry has attracted many startups and companies into the space. With so many new entrants, the competition is growing. To be credible and successful in the domain, a business has to carry out effective digital marketing strategies. The above nine strategies will give crypto businesses a good start with their digital marketing campaign.